Photography Competition

Think the photography market is over saturated? Try being a musician. Or a writer. Or a Chef. The generic advice is to just be different. It’s not about being completely different. It’s about being different enough AND finding your audience. Different work, different personality, different people. You have to make, be, and find those things.Read more

Studying Other Photographers

It’s not that you shouldn’t study other photographers. You should definitely know what’s been made before you – and what’s currently being made. But if you’re working on your stuff – if you’re REALLY working on it, then you’re too busy to read and keep up with 20 other photographers blogs. You’re too busy toRead more

The Truth About Marketing to Wedding Clients

It feels like we’re marketing all the time, everywhere, to everyone. The truth is that our marketing is only geared toward 30 specific couples. That’s 60 people total. All year. Sixty people we probably haven’t met yet. But we know who they are. Long ago we identified who we want hiring us. Thirty couples that getRead more