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10 Photography Business Resolutions for 2012

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– Posted by Mark

Since my personal life and business life are closely related/largely the same – these resolutions work for both – or the appropriateness goes back and forth.

1. Read more. Read Again. Over the past two years I’ve read… a lot of books – and most of them not about photography – and we make it a general rule to avoid photography ‘business’ books. We read for new ideas. Photography business books generally have none of those. These are a list of books we’ve already read and some we want to read. I never read so much in my life until I started this photography business.

[Rework] [Street Smarts] [Marketing Outrageously] [Business Model Generation] [The Filmmaker’s Eye]

[A Practical Wedding: Creative Ideas for Planning a Beautiful, Affordable, and Meaningful Celebration]

[Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition]

[Game On: Energize Your Business with Social Media Games] [Thinking, Fast and Slow] [Ogilvy on Advertising]


A quick note about being different. It’s very difficult. Especially around photographers.

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2. Do that damn accounting – and keep it up all year long. 

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3. Buy No New Gear. 

Seriously. We have lots of cameras. We have lots of lenses. I’ve essentially been on a shopping spree the past two years. Too many lights. Too many batteries. And there is always some other piece of gear that we could buy/need. It’s endless. So how about it. No New Gear this year.

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4. Work Harder. And Harder. And Smarter. And stop wasting time. Did I mention working harder?

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5. Really work on our Social Media Marketing.

There is so much more we can be doing. It’s not ‘free’ either. It takes a lot of time. Sure you can simplify things – but the fact is that the most expensive cost of ‘social media marketing’ – is the number of hours you end up spending to keep ‘posting’ everywhere. Even if you only select a few channels, you’re still spending a fair amount of time on the upkeep. Because it’s all a conversation – and keeping up a conversation requires that you pay attention to who you’re communicating with. So yeah. This year we’re going to start focusing a good bit more on our social media marketing. Finally.

[Facebook] [Twitter] [Google+] [Pinterest] [Tumblr] [My Facebook]
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6. Be Nicer to all of the Interns and +Photographers. 

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7. Work the Interns and +Photographers much harder.

Atlanta Wedding Photographer | | Vintage | Modern

9. Learn more about Photography. Learn more about editing. Learn more about selling and the sales process. Learn more design. Learn more about operating a business. 

10. Do More Things Differently. Because We Can.

11. OH – And get That Newsletter going again.

We have a great deal planned for the next few months. We’re doing a full wedding giveaway very soon, in a few weeks we’ll be taking applications for the next season of our Photography Internship, we’ll be traveling to Phoenix and the Bahamas for a few weddings – and BabyRoX is constantly growing and being awesome.

I know many other people make resolutions such as being more ‘balanced’ and not letting work takeover their lives. I’m not in that camp. Ever since BabyRoX was born back at the end of November, I’ve been largely here at home. I’ve been able to spend much more time with Leah and BabyRoX than I ever could have if I was still working my desk job. Photography is my life because it’s allowed me to really live my life – and that’s even more important now that I have a son. There is no way I’m turning things down and slowing everything just because I’m supposed to achieve some kind of moderate balance. We’re going all out because we don’t live like we’re dying, we don’t live like tomorrow is our last day. We live like we’re going to live a long exciting life. Living a long life isn’t difficult – but it takes a lot of work to keep it exciting – and I’m going to do whatever it takes.

Let’s. Go.

New Years Resolutions & a Recap by +Jo

– Posted by +Jo

I hope your New Year has started off amazing. I hope you were safe and had a lot of fun on New Year’s Eve. You deserved it.

I’ve been rather vacant lately. This year holds so much potential – something I don’t think I fully took advantage of in the last. Growing up I always spent my New Years Eves with my Meme {aka grandmother}. Every one, until I went to college. The last few have held nothing for me. I was usually at home working on something for school or at a club bar tending/bouncing. {Yeah – lil’ ol’ me – but just the ladies.} So I was too busy to really take the time to think about the year in reverse.

This year I spent a great deal of time on the subject. It seemed like a luxury I couldn’t afford to pass up.
Unfortunately, even with my supreme ability to ramble, I can’t really put it all into words.

This past year felt like a decade and at the end I feel like a child. I found many insecurities I thought I had left far behind me. I discovered the many faults I believed I had conquered. I’m very cynical and naive at the same time.  This year threw me in every direction and left me beaten in the corner. But I like to believe I have a little bit of an Ippo Complex. {Now, I realize you probably do not know who I’m talking about – he’s an anime character based on a Japanese Featherweight Boxing Champion. He takes a beating every time, yet always allows his fighting spirit to lead him to victory.}

That was this year.

I my have won the match but I am far from the championship. And I certainly have my war wounds.
Most of the lessons I learned are depressing and cynical: people revel in takeing advantage of others, even long time friends can/will betray you, your health will give out when you least expect it, people do not like to pay for things, being multi-disciplinary is not the best thing in this economy, people want good little soldiers, etc…

I don’t know how else to think about those things. I tried to find a better {positive} way to word all of these lessons. But I don’t have the words.
This past year was crap.

Then in the last few months – this past year was amazing.

And I have to remind myself that I found a new part of me this past year. I have an amazing life long companion in Eric. I have so many people rooting for me in the world. I know that once I’m given the chance I can do anything I put my mind to. I have found my way into new little friend-families after my old one split in Savannah. I know myself better than ever. Not completely, but better.

And still, I can’t seem to be able to express everything…

maybe I’m not supposed to.


Instead – I’ll leave you with some images:


Here’s to the next year.
I will be my own Champion.