If you follow us on Instagram/Twitter/Facebook – then you know that we LOVE our kitchen in our new house! In fact – it’s our number one spot for business meetings these days. This year we’re focusing on creating new partnerships and working on bigger and bigger projects. Because you may not have ever noticed – we never actually attach ‘Photography’ in our company name.
It’s literally always just ‘LeahAndMark.com’ and we’ve done for a reason. Because we do more than photography – so much more. Sure, photography has always been our main ‘vehicle’ that has allowed us to do good works – but we’ve grown to the point where we can actually get more done than simply taking photos. We have a team of dedicated creative people, we have ridiculous amounts of gear that we use in the most creative and incorrect ways, but also… we have a brand and a voice. Without overstepping or too much hyperbole – we literally have one of the most visited photography websites in Atlanta. Of course we’ve worked incredibly hard to literally be… everywhere.
And partnerships have always been a part of our strategy. Right from the start. Good partnerships – and honestly – we’ve never really partnered with other photographers except for the ones that come to us through our Internship. The partners that we like to work with are crazy. Well – they like crazy. Because we like to think big. Or aim big. Or something like that.
So we’ve been inviting various people to our kitchen for a cup of coffee (a Living Walls muralist, a string trio, nonprofit executive directors, and more). Because these are people we’d like to work with – and why wouldn’t we invite them into our home for a cup of coffee?
It’s been a crazy ride and all of sudden we’re in the middle of our 4th year of business – and we’ve found ourselves in a position to do even more.
Of course part of that is because we hired a Creative Director (Joy) to help us out – but then also because we’re just… ready.
Our company has always worked with more charitable organizations annually than any other photography company, and we still operate the largest photography internship in the country. There is a lot of good work that we’re doing and still even crazier projects in the works for this year.
It’s not that we’re trying to give back or make up for the good fortune that we’ve had (because dammit – we’ve worked HARD for everything we’ve earned) – but because it’s what we’ve done from the very beginning. It’s part of the reason that we exist. We’re not giving back or being charitable.
It’s what we do – and we’re going to do so much more with all of the partnerships we’re cooking up in our kitchen (and everywhere).
And if you haven’t come over for a cup of coffee – you should. Seriously.
The goal of PhotoPOP! Project is to provide the participating organizations with new, relevant, and professional quality photography for use in their marketing campaigns and media kits.
This September and October, Bolster and LeahAndMark.com will host the first annual PhotoPOP! Project. The event will take place over the course of 4 weeks with consecutive photography sessions covering approximately seven (7) Atlanta area nonprofits or charitable organizations. Each organization will receive pre-event consultation regarding what story they would like to tell and how best to convey that message. Marketing is about storytelling and sadly the truth is that many organizations fail to successfully tell ‘their story’ to the general public.
We truly believe that professional photography is an integral component of any successful storytelling endeavor (marketing campaign).
There is a $200 participation fee and all organizations will receive the following:
- Their choice of any six (6) finished photos (hi-resolution digital file copies)
- A two (2) year commercial use license
- Fundraising, logistics and programming consultation session with Melonie Tharpe of Bolster
- Option to license all photos produced for commercial use
The primary requirement for an organization to be accepted is the understanding that professional photography is extremely valuable to any marketing campaign in today’s environment of social media and online communication.
All photography will be completed by photographers in association with, and overseen by, LeahAndMark.com. Logistics, programming, and fundraising consulting services by Bolster will also be made available to all participating organizations.
At least one primary image from each organization will be exhibited at renew social ventures on the night of the closing ceremonies event. The exhibition will be open to the public and will allow for both the participating organizations and photographers to showcase their work.
Click here and apply to participate in the PhotoPOP! Project.
If you would like to find out more information about the PhotoPOP! Project, please send inquiries to: email@PhotoPOPProject.com
Or fill out the contact form below:
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Click Here for the Photo Gallery.
CARE is an amazing organization that I have been fortunate to intern at since August. What does CARE do? Here’s our mission statement:
Our mission is to serve individuals and families in the poorest communities in the world. Drawing strength from our global diversity, resources and experience, we promote innovative solutions and are advocates for global responsibility. We facilitate lasting change by:
- Strengthening capacity for self-help
- Providing economic opportunity
- Delivering relief in emergencies
- Influencing policy decisions at all levels
- Addressing discrimination in all its forms
Guided by the aspirations of local communities, we pursue our mission with both excellence and compassion because the people whom we serve deserve nothing less.
Yeah, that last line is my favorite. Anyhow – CARE works in over 70 countries around the world, and has been working in Haiti since 1954. We have over 130 staff members in our Haiti office, all but one of whom is Haitian. So you can imagine the losses sustained by our staff when the earthquake hit. Fortunately, none of our staff lost their lives – but they did lose homes, family members, friends, etc. That didn’t stop them from coming to work every day and assisting with the disaster response. And even though Haiti is no longer on the front page of our news, the rebuilding is still going on. It’s a long, slow process. Many of our staff members are still sleeping in tents – as are thousands of Haitians.
So while CARE USA’s fundraising team was busy raising money to help rebuild Haiti, CARE’s HR team decided to lead the efforts to raise funds for our staff – Share Your Heart. Park Tavern generously donated the space, community members and Atlanta staff generously donated items for our silent auction, we put our noses to the grindstone and pulled off the event with only a month’s planning – and Mark took photos!
Which you can see. Here.