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The Sales Secret of Successful Photographer Websites & Your Big Mistake

Photographer Website Sales & Marketing Ideas

I know what you did. I see it all the time. The same, big, major mistake. Over and over, repeated by photographers everywhere – even photographers like you that have been at this for a while. You got yourself a great website from one of those companies that sells websites built specifically for photographers. It must be a good website right? Good for what? Good at what?

It sounds like common sense that the best website attracts the most and best clients. If your website has great photos and you sound friendly/likable/professional then clients will hire you. Your website is your ‘storefront’ and it’s what sells your ‘photography’. People see your website, decide they like your photos, and they’re sold. That’s the job of your website right?

Wrong. Completely, completely, COMPLETELY wrong. Incorrect.

Your photography website’s job isn’t to sell. Your goal isn’t for people to visit your website and be sold to. That’s like trying to sell a house over the internet and expecting people to buy it immediately. Chances are that it’s just NOT GOING TO HAPPEN. So if your website isn’t supposed to make the sale, then what is your website supposed to be doing? It’s simple. Very simple. Too simple.

Your website’s one and only job is to get people to contact you.

That’s it. That’s all.

All of your photos, all of your blogging, all of your writing – everything you do on your photography website should  work towards getting people to contact you – that’s it. Get them to fill out that contact form, or send you an email, or even call you.  

You’re not trying to get them to buy your product with your website. You just want them to start talking with you. Think about that for a moment. Think about what you’re actually asking people to do while they’re at your website.

Email me vs Buy from me

Contact me vs Let me sell this to you

Email me vs Hire me

This isn’t for all types of products. It’s for your photography services. It’s for you as a photographer. The truth is that your sales process is probably f*cked up. You’re trying to make the sale on the first meeting – the first time a potential client sees your website. You don’t even know these people – and more importantly they don’t know you. And if you come at them with BUYBUYBUY they will never contact you. Worse – you will never get the chance to start communicating with them. You’re trying to sell to them before they’ve given you any permission.

But don’t be timid about it either. Now that you know what your website is supposed do – don’t hold back. Do everything you can to convince them to contact you. Not because they want to buy your services, but because they have more questions. They need more information – in essence – because they need YOU. If you’re not making them curious enough to ask you for more information then you’re website isn’t doing it’s job. Plain and simple.

But don’t worry – there are several easy things you can do that’ll get clients contacting you after their first visit to your website… and of course we’ll cover that on another day.


Questions about this? Need help with anything else? Google it.

No just kidding – Post your question in the comments section and I’ll answer. Promise.

Oh – and we’d love it if you shared this post with your friends. Thank you.


5 (More) Tips About Your Wedding Flowers

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(This is part 2 of a 3 part series. Check out Part One, Here.)

6. Don’t be afraid of expensive flowers.

I know what you’re thinking. You’re going to need LOTS OF FLOWERS. Something like five football fields worth of different flowers to cover your bouquets, your ceremony decorations, and all of the table tops for 200 guests! But something to keep in mind beyond the sheer volume of flowers you’ll need – is the visual impact that the arrangements can have. This is where some well placed peonies or cattleya orchids will have so much more impact and cover more space than a bundle or roses.

Atlanta Wedding Photographer | LeahAndMark & Co. | Summerour

7. Communicate with your florist. Let them know your likes and dislikes

Your floral designer needs to know BOTH what you like and don’t like. It helps if you have some idea – even if you’re not bringing a full page list, it’s always helpful to give your designer a direction to work towards. Bring photos. Showing is always better than describing what you do and don’t like.

8. Use a palette of colors and not just ONE color.

Right. Look. You might love purple. I mean LOVE PURPLE. ALL of your flowers do not have to be purple.  Your flowers don’t have to be the same color as the bridesmaids dresses or your sash, or bow ties. Flowers are a really good place you can select an accent color. Of course your floral designer will definitely be able to help you with creating a palette and giving you many options to coordinate colors.

9. Reconsider using strong smelling flowers.

You may think that it’s a brilliant idea to have flowers that smell amazing – EVERYWHERE. Unless you’re allergic. And unless you know the allergy situation for all 200 of your guests – you may want to rethink having highly aromatic flowers in the centerpieces sitting on every table.

10. Take care of your flowers – at least until you’re done with the photos!

Many flowers are delicate – so you’ll want to keep that in mind as your photographer drags you all over the property for portraits before the ceremony. Especially if it’s hot outside (like during the spring & summer) – your flowers are very likely to start wilting and won’t look their best as you walk down the aisle. Not only do you want to avoid the heat as much as possible – you’ll want to keep your flowers hydrated. So remember to put them back into water after the portrait session!


All Photos by LeahAndMark & Co.

Comments? Questions? Need more information?

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Atlanta. Wedding. Photographer. Floral. Designer. Design. Tips. Flowers. Selecting. Choosing.

5 Tips About Your Wedding Flowers

(Want More Advice? Sign up for our free report 17 Tips on Selecting Your Wedding Photographer)
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Ah Floral Design. It’s more than just bouquets and boutonnieres! It can be more than just a few flowers in mason jars on the tables!

The floral design of your wedding is one of the main areas where the decor can go from okay to all out f*cken amazing. Even if you don’t care about flowers – designers these days can do more than just bundle them together with some green tape.

1. See the big picture

It might take some imagination – but try to envision your flowers, in your reception space. Not all flower arrangements and designs work for all spaces. You might want those 4 foot tall centerpieces that you see in magazines – except they also block views. If you’re already tight for space and the tables are basically crammed into a 1,000 sq.ft. apartment – you might want to go with smaller centerpieces that don’t make the room feel about the size of a postage stamp. Step back, let your floral designer describe to you what everything will look like, and try to envision whatever they’re describing. (Or if you don’t care about that and it’s your mom/aunt/father/paying relative that does care – just nod your head and act like you do. Come on! You can do it!)

Atlanta Wedding Photographer | LeahAndMark & Co. | Floral Design Ideas

2. Trust your floral designer

You’ve seen the work of your floral designer. You saw photos of 50 different weddings they’ve done in the past. The reception space, the table center pieces, the bouquets, the boutonnieres, the little bits of hanging flowers that they’ve thrown all over the walls and covering everything. You know what they make. So trust them.

But not only trust them with their work – trust them enough to share any of your thoughts on the design. If you have any ideas, or vision for what you might want - tell your floral designer. Communicate what you like, what you don’t like and what you might like. They won’t always just do what you say (and shouldn’t) – but they’ll take it into consideration and do what they think is best for the situation, and for you.

Atlanta Wedding Photographer | LeahAndMark & Co. | Floral Design Ideas

3. Reuse your arrangements

Flowers used during your ceremony can be used during your reception. Did you know that? YES. They can. Your floral designer knows this. If they all follow the same theme or unified design then the pieces used during the ceremony can definitely also be used during the reception.

Atlanta Wedding Photographer | LeahAndMark & Co. | Floral Design Ideas

4. Book your floral designer early

Just like venues and great photographers – floral designers get booked. So you’ll want to book your floral designer sooner rather than later – during your first ’round’ of vendor bookings if possible. Not a few months before. Booking them earlier in your planning will also give you a better idea of how to budget for the flower arrangements that you want.

Atlanta Wedding Photographer | LeahAndMark & Co. | Floral Design Ideas

5. Care about your flowers yet be flexible

Be flexible. Even if you’ve been dreaming about a particular flower being the focus of all of the arrangements – sometimes things won’t work out. Maybe it’s not the right season, or something else would actually work much better. Let your floral designer know about what you’re thinking and what you want – but be flexible. Provide your floral designer with your ideas for an overall look or theme and then let them be as creative as they can be – that’s why you hired them!

Atlanta Wedding Photographer | LeahAndMark & Co. | Floral Design Ideas


All Photos by LeahAndMark & Co.

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Atlanta. Wedding. Photographer. Floral. Design. Wedding Flowers. Tips. Advice. Information.

P.J. Johnson {an interview} | +Jo

Interview with P. J. Johnson
Vice President of Savannah College of Art and Design: Atlanta
by +Jo

I am a Savannah native and attended UGA for a Business Administration degree in accounting. I was in the ROTC program and joined the Air Force after I finished college. Originally it was a 4-year commission, but I enjoyed it so much that 4 years turned into 28. I worked in logistics, fuels, transportation and aircraft maintenance during my Air Force career. At the age of 40, I married my wife, Annie. In 1999 I retired and moved back to Savannah because my Mom became ill, and I needed to take care of her. That also meant I had some spare time. I started back to school at SCAD for a masters in Historic Preservation. It was a wonderful experience. What a joy it was to attend college in such a beautiful and historic city like Savannah.

I’ve always been interested in history and architecture. I thought I would enjoy the masters program but didn’t know the breadth and depth the program would take me. There was a moment in the first class I had at SCAD, like an epiphany, when I could see and feel my choice with the program validated. It motivated me more to do my absolute best. It also solidified my affinity with SCAD. My thesis was on antebellum architecture in Evans County, Georgia, and how the building styles migrated into the region. I hand-measured all the antebellum structures and took hundreds of photos for the thesis. It ended up being published as a book where each chapter covered a structure and its owners.

After I graduated, my wife was reading the Savannah Morning News and saw SCAD had positions open. I applied for one of them. The first interview was with Pam Poetter, vice president of admissions and communications, and Lesley Hanak, director of human resources. The interview was more like a friendly discussion about SCAD. It was uplifting and I enjoyed it. I didn’t get the position I applied for because they felt I wasn’t the right fit, but wanted me to try for a different position. I said sure. The second interview was with President Paula Wallace. Again, it was less like a typical interview and more of a great conversation about the college. On January 2, 2001, I started in administration and moved up to become President Wallace’s chief of staff. I did a little bit of everything. I was involved with students, helped manage community relations and oversaw the day to day operations of the office. I never lacked things to do, because so many varied subjects came to the president’s office. It was a new adventure every day because you never knew who would call or who would stop by. Above all, the students came first. Every decision made always supported SCAD’s mission. President Wallace is the most inspirational leader I have known. She always has the students first and foremost in her heart. She has enormous talent as an educator, designer, writer, and mentor. She is the center of gravity for our college and the reason for our success. We all want to take the best possible care of our students. I served in President Wallace’s office for three years. My Mother passed away in 2003, and after that I moved to a position with a firm in Norcross, Georgia. I took the job not knowing the SCAD Atlanta campus would open in 2005.

When SCAD Atlanta started, President Wallace asked me if I would like to return to SCAD.  I said “yes” and what a great decision it was for me. The first quarter of operations here was in spring 2005. It mainly functioned as an off-campus program for Savannah that first quarter. I arrived that summer as Vice President for the campus, and I was thrilled to return to SCAD. We started with 77 students and 7 years later, this fall, we will have 2000+. We started with 60,000 sq feet and now have over 600,000 sq feet of building space. We expanded from 10 to 20 majors. It took a great team to make the success possible. Associate vice president Teresa Griffis, associate deans, staff directors and employees have all been involved with the growth of SCAD Atlanta. It has been a team effort, and I’m glad I could play a role. I predict great things for the future of SCAD. It provides the best art education you can receive. It has been interesting to watch the meager beginning evolve into the entity SCAD Atlanta is now. Most of all, I enjoy the phenomenal student body, faculty and staff. You could have the best facilities and top-notch technology, but what makes a school great is the faculty. They are a very dedicated group. They all have worked in industry and embrace the emphasis on careers. We want every student to find viable jobs and have successful lives. We don’t want to create starving artists.

Did you know Atlanta is the #2 city in the U.S. for art and design jobs per capita? This is a great place to study in and immediately find a place to work in your field. There is so much here for artists and designers. I really enjoy going to events and exhibitions by SCAD and its students. I have a keen interest in seeing and experiencing our campus life as much as possible. You can never tell when you are going to be somewhere and make and important contact. It could be with a student, a parent, or a member of the community. It is a great way to network and meet others in the arts community, and I enjoy doing it. My job is a source of joy, and I couldn’t have a better one. A major part of this position is to experience as much of the campus and city as possible. To do that you have to try to be everywhere and engaged.

A few months back I looked into the mirror and saw an old man, (laughter). Another epiphany occurred. I felt like I had reached the time where I wanted to pursue some of the other interests I have in life. And I have a lot of things that I enjoy. I have a small farm 50 miles from Savannah in Bellville, Georgia, with deer, quail, turkeys, and a fish pond. I’ll be there spending time with Annie, researching and writing, enjoying working with Photoshop and video editing, listening to Elvis, playing my guitar and pondering the truths of life…

But I’m staying close by SCAD. I will still be involved with, and attend events, at both Atlanta and Savannah campuses. I will continue to be a fan of SCAD for the rest of my life.

~PJ Johnson