Think the photography market is over saturated? Try being a musician. Or a writer. Or a Chef.
The generic advice is to just be different.
It’s not about being completely different. It’s about being different enough AND finding your audience.
Different work, different personality, different people. You have to make, be, and find those things. We have a nearly infinite number of options – so much music to listen to, so much good stuff to read, so many amazing chefs making great food, but somehow there are people finding success admidst so much competition. Then there are photographers like you and me. The ones that never picked up a DSLR until about 3 years ago. We’re the ones who would have never learned photography if it hadn’t become so accessible to everyone. And now many of us complain there are too many photographers out there. The market is saturated. Everyone just wants a cheap $50 photographer off of Craigslist. Or a $500 shooter for their wedding.
Make different work. Find your audience. Make more work.