It feels like we’re marketing all the time, everywhere, to everyone. The truth is that our marketing is only geared toward 30 specific couples.
That’s 60 people total. All year.
Sixty people we probably haven’t met yet. But we know who they are. Long ago we identified who we want hiring us.
Yes. The truth is that every year, all of our marketing is only for 30 couples.
There is a clear difference between a message that’s meant for 30 specifically amazing couples, and one that’s meant for hundreds of anyone out there.
There’s a difference between a photographer who will work for anyone, and one who is selective about who they choose to work with.
Every Year. Thirty (30) specifically amazing couples. That’s who we work with.