Photos

Wanderlust – AIA Fashion Show

13 Jan ’11

Last December, the Intern Army and I photographed a fashion show put on by the fashion & retail management program of the Art Institute of Atlanta.

This is the third fashion show for AIA that I’ve photographed, so I’ll just let the Interns talk about this one:

Well, the fashion shows I’ve been a part of have all been pretty minimalist. However, this show by the Fashion and Retail Management seniors was a bold and darkly whimsical production.  It opened with a fairly chilling scene involving a straight jacket and then moved into a showcase of lusciously textured and colorful fabrics (and later, audio from Boardwalk Empire punctuated by confetti). – BrittanyW

Me being a lover of shoes and all things that glitter, I was very excited to learn that we would be shooting a fashion show.  I have a special relationship with clothing.  Friends joke that I am they worst shopping buddy in the world.  I can spend hours in a store and leave with only one item.  It takes me a long time to select clothing to buy because I truly have to love it before it comes home with me.  The irony is that I am not trendy and I don’t have a particular style.  I just like what I like.  So getting to shoot a fashion show was a first in my book and something that I couldn’t wait to do. – Sonya

As an intern for Mark and Leah you find that it challenges you in ways you wouldn’t expect. You’re challenged as an artist. You’re challenged by your equipment or lack-there-of. You’re challenged by limits and expectations that are set upon you. Most of all you’re challenged by yourself. The most horrific and monstrous dragons you will face in your life, be it in personal or professional work, will be the ones you created. In a way that makes these challenges all the more terrifying upon facing them…and all the more exhilarating once defeated. – Carrie

Luckily, we were not on that side of things for the Art Institute of Atlanta’s Wanderlust show [and no such thing occurred], but amongst only a handful of the many photographers present, we did have our own set of frustrations: lighting misfires, physical obstructions, confinement, timing, and did I mention lighting misfires? – Niki

There were a ton – A TON – of photographers at this event.  Not only were there 9 of us representing LeahAndMark.com, there were a bunch of Art Institute of Atlanta photogs and a number of other companies and independent artists, as well!  One very kind – and possibly naive – soul had brought a ring flash that seemed to operate both by trigger and optically, because every single one of us were setting off that flash.  HUZZAH again.  When my camera didn’t make the flash go off, I got a big orange circle down the middle of the runway, usually cutting off models’ heads and legs.  When it did, it was pretty awesome.  So I ended up just shooting, shooting, shooting and making sure the rest of my settings were ready for when I could catch this flash.  I basically piggybacked the whole night. – Raven

I was sort of blown away by how quickly the event happened — that being a good thing. For me, my favorite measure of how much I enjoy something is how quickly time passes when you are engaged in what you are doing. Photography is way up there. I love doing it and have been somewhat frantically been brainstorming about how I can make it my full time vocation in life. Somehow with LeahAndMark I feel I am on the right path… – Brett

The objective of this particular show was for the students in the Fashion and Retail Management program to put together and execute a live fashion event.  So, how did everything turn out this chilly, first evening of December from this photographer’s perspective??   Answer: I found it to be one of the smoothest, most professional, and well-executed events I have ever been too…at least on the student’s side. – Laura

Atlanta. Photographers. Photography. Internship. Fashion. Show. Photos. LeahAndMark.com

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